Kieran with a fascinating Rabbit Holed dive into avant-garde ASMR - "from hyperspecific period roleplays to videos so frantic they're physically painful to perform..... this audiovisual internet-folk tradition is still evolving".
Of all the young-person stuff Kieran's introduced me to over the years, this might be my favorite. Feels like a completely 21st Century artform. I can't really think of any precedents, whereas with most of the online music genres, as frazzled and overloaded and hyper-eclectic as they are, you can trace them back to late 20th Century constituents and starting-points, things like hip hop or jungle or electro or synthpop. Often they are supersaturated composites of all of those things and more (gabber etc).
The fact that AvantSMR borders on - or outright bumrushes - the Kitsch Zone just makes it more alluring. The "cheese ahoy" warning signals, the cringe reflex - this is your culturally-trained sensorium alerting you to the presence of the new. Push past the flinch.
The zoomed-in intimacy, the sibilant breathiness and crispy-wet micro-plosives that you normally only hear when you're millimeters from another human face - this creates a really peculiar atmosphere. I'm surprised people find it relaxing (but then this is the experimental vanguard, so maybe it's not for that soothing sleepy-making function, or it's for the hardcore addicts who need to keep upping the dose, getting stronger and fiercer hits).
I suppose if there is a late 20th Century echo with this next one it is of things like Cyberdog and psytrance and such.
This is the 67th episode in an ongoing series - the amount of work involved in worldbuilding each one is staggering.
Feel like Moon Wiring Club ought to move into this area.
Bringing a whole new level of "in" to "intimacy"
With this next one, if there's a precursor, it's with musique concrete that uses vocal material - also extended voice technique composition .... where there's a welter of wispy sibilant sounds and syllable-particles flying around.
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Roland B has some thoughts that apply equally to AvantSRM and Playboi Carti's post-continuity rap
“Writing aloud is not expressive... it is carried not by dramatic inflections, subtle stresses, sympathetic accents, but by the grain of the voice, which is an erotic mixture of timbre and language, and can therefore also be, along with diction, the substance of an art... Writing aloud is not phonological but phonetic; its aim is not the clarity of messages, the theater of emotions; what it searches for (in a perspective of bliss) are the pulsional incidents, the language lined with flesh, a text where we can hear the grain of the throat, the patina of consonants, the voluptuousness of vowels, a whole carnal stereophony: the articulation of the body, of the tongue, not that of meaning, of language.
"A certain art of singing can give an idea of this vocal writing; but since melody is dead, we may find it more easily today at the cinema in asmr. In fact, it suffices that the cinema video camera capture the sound of speech close up… and make us hear in their materiality, their sensuality, the breath, the gutturals, the fleshiness of the lips, a whole presence of the human muzzle (that the voice, that writing, be as fresh, supple, lubricated, delicately granular and vibrant as an animal’s muzzle), to succeed in shifting the signified a great distance and in throwing, so to speak, the anonymous body of the actor into my ear: it granulates, it crackles, it caresses, it grates, it cuts, it comes: that is bliss”
Roland Barthes, The Pleasures of the Text
Even more AvantSMR
For once someone with no make-up
Us Yanks have an antecedent called NPR.
ReplyDeleteJoking aside, and apropos of your recent book, there are the Futurist experiments with onomatopoeia and the Lettrist “sound poems”—though these are “structures of aggression,” as Noël Burch described the cinema of abjection (Buñuel, Franju, etc.), rather than ASMR’s structure of pacification.
ReplyDeleteIn music, there’s the whole school of “voice as instrument”—Meredith Monk, Liz Fraser, etc.—where the voice’s signifying function takes a back seat to timbre and the like. My mate offered the art of hypnotism and suggestion as a more plausible ground zero—after all, what is ASMR if not a very postmodern form of hypnosis?
Yes there are sonic resemblances and pre-echoes, but the whole purpose and effect are different and then there's the whole visual aspect of these videos, and the plunge into a kind of psychedelic kitsch.
DeleteThe effect is hypnotic, or some word like that, but the asmr that Kieran has pointed to doesn't resemblance any hypnotist's act I've seen, or how I imagine it's gone about in the therapeutic context, although I could be wrong there. It's much more.... pornodelic, to be honest.
I had popular applications of hypnosis in mind—those ’80s infomercial tapes that whisper sweet, fitness-related nothings in your ears while you relax:
ReplyDeletehttps://youtu.be/CKXU4A8x1l0?si=LZMzMxfbCRUo6bT4
The baroque trappings of AvantSMR seem like window dressing to me; their ultimate function is similar to the recording above: to induce a very specific state or sensation in the listener (those “tingles”).
Art, in general, produces such states, but the object (or concept) has traditionally been privileged.
The tingle-lust—more than the kitschy scenarios and imagery—is what severely limits the aesthetic potential of ASMR. Remove this component, and you’re left with bad video art (video games suffer from a similar structural deficiency, methinks).
I’d be interested to hear your thoughts on ASMR’s influence on popular music (Billie Eilish, anyone?), and the inegalitarian consequences of pop’s privileging of texture over melody. Will the hi-fi snob inherit the future?!
Forgot to add that those hypnosis tapes often featured new-agey music as accompaniment (some of it quite worthy) and the occasional attempt at narrative (never worthy)—both aural equivalents of AvantASMR’s cheesy/queasy cosplay.
ReplyDeleteI think you were on to something with the addiction analogy, though—ASMR is a bit like vaping for the mind, with all the sickly-sweet, cringe-inducing associations that come with it…