Norman Mailer chips in
"There is, after all, a profound difference between corporations and capitalism itself, at least so slong as capitalism remains small business. The small businessman is always taking his chances. He leads an existensial life. He's gambling that his wit, his energy, and his ideas of what will work in the marketplace will be successful. He can be a sonofabitch, but at least he's out there in the middle of life" (from this week's issue of New York magazine)