Rick Rubin, who--as this New York Times Magazine profile relates--has been hired by Sony as co-head of Columbia Records with a brief to totally reinvent the company--thinks he knows what will save the music business at this time of total freefall. It’s MUSIC. If the industry would just start thinking of music as art again rather than product, then people will be stampeding to the record stores eager to shell out their hard-earned dough.... It's touching really. Endearing. Still, I can’t help liking Rick Rubin. In the same way and for similar reasons that I like Tommy Saxondale.