"a certain beige perma-blandness, neither soulful or soulless, semi-tasteful, efficient pop fare made by capable, acceptable sorts... the science of marketing, of calculated and tasteful risk aversion overtook the wayward, flamboyant, the decadent, the inspired, the stupid, the romantically super-intense"

David Stubbs OTfuckingM about pop in the Noughties at Quietus