Kieran has a new weekly column at Pitchfork called Rabbit Holed - exploring that world where music and meme synergize... online micro-genres and nano-genres, TikTok fads, fast-flickering vibes and evanescent energies. A filter for separating "shitpost genius from shitpassé lameness".
The latest episode is about the composers of Survivor's themes and incidental underscores and sound-FX - and the fanatics who painstakingly reconstruct pirated versions of these tunes for a cult following.
He also has a Spotify playlist for tunes currently catching his ear.
Previous columns have looked at the "cursed" fantasyworld Azeroy created by and around the mysterious Lithuanian producer Yabujin and a profile of the rapper OsamaSon
Rabbit Holed is part of a push by Pitchfork to have more personality-driven writing, with the launch of three regular columns (the others are by Meaghan Garvey and Alphonse Pierre).
A few other recent Kieran-Press Reynolds pieces:
for New York Times, a piece on Stimulation Clicker, another of these torture-as-fun, Monopoly-as-overclocked-mental-collapse type videogame.
for GQ, a portrait of the star streamer Fanum